World Cup of Hockey 2016: The Economic & Cultural Impact of Sport in Canada11:30am-1:30pm | Fairmont Royal York Hotel - 100 Front Street West, Toronto
Hockey has a place in Canadian culture like no other; the sport is part of our national identity and connects communities from coast, to coast, to coast. From an economic standpoint, hockey has touch points across many sectors including manufacturing, entertainment and services.
The question in 2016 – How does hockey continue to develop, grow and thrive in a global sports marketplace? What role does the World Cup of Hockey play in the growth of the game? How do grassroots programs impact accessibility and how do they assist in growing the game?
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Table (seats 10): $800 +HST
Individual seat: $110 +HST
Table (seats 10): $990 +HST
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TSN & CBC
CBC Sports' Andi Petrillo is a veteran sportscaster who most recently returned from Rio de Janeiro, Brazil, where she hosted the Olympic Daytime Coverage alongside David Amber. Petrillo also serves as host of CBC Sports' Road To The Olympic Games each weekend. She, along with co-host Scott Russell, guides viewers through CBC Sports' coverage of national and international elite high-performance sport competitions each weekend, in addition to in-depth features on the athletes and sports being covered. Petrillo is also a member of the TSN Hockey team and became the first woman in Canada to host a daily sports talk radio show when she took over Leafs Lunch on TSN1050.
Petrillo brings tremendous knowledge of both the athletes and the game to CBC Sports' broadcasts no matter which sport she is covering. Best known for her work as part of the studio team for CBC's Hockey Night in Canada, she was the first full-time female Hockey Night in Canada in-studio personality. She has also hosted other major international events for CBC in the past, including 2014 FIFA World Cup Brazil, overnight coverage of the Sochi 2014 Olympic Winter Games, and the Toronto 2015 Pan American Games. Petrillo won a Canadian Screen Award in 2016 for her work during the Pan Am Games, becoming the first woman to win a CSA in the category of Best Sports Host.
Petrillo got her start in the broadcast business volunteering with Rogers TV York Region, while earning degrees in English and Mass Communications from York University. She followed up her university experience with a diploma in Broadcast Journalism from Seneca College. After earning her diploma, Petrillo joined Rogers TV York Region full-time as a sports producer and host in 2004, covering local high school sports as well as golf and weekly Junior 'A' hockey games. In 2006, she joined Maple Leaf Sports and Entertainment's Leafs TV where she hosted the pre- and post-game shows as well as Leafs Today and also served as a reporter at Maple Leafs and Marlies games, providing in-game reports and player interviews.
While with MLSE, Petrillo also served as the main host and sideline reporter on the organization's Raptors TV and GOL TV networks, covering the Toronto Raptors and Toronto FC, respectively. In 2008, Petrillo had the opportunity to report from the sidelines of the National Lacrosse League Championship for ESPN.
In 2012, Petrillo hosted the All-Canadian Awards Banquet at the CIS Women's Basketball Final 8, where she was presented with a Woman of Influence Award in honour of her influence in both her profession and community.
Dan Near joined adidas Group North America in March 2016 as Head of adidas Hockey. Last Fall the adidas Group announced a new 7 year partnership with the NHL and the World Cup of Hockey, aligning with one of the most dynamic and progressive Leagues in North American sport. Since the announcement, Mr. Near has been responsible for shaping the brand’s hockey strategy and reimagining how to bring the adidas brand story to life through the sport, both on the Licensed and Branded sides of business, and through all segments of the sport from grassroots to the pros.
Born and raised in the GTA, Mr. Near recently returned to Canada after nearly 12 years in the US, most recently in New York City. Prior to adidas, Mr. Near was Senior Director, Consumer Product Licensing at the National Hockey League (NY) where he built new distribution for licensed products, and crafted strategic initiatives to grow the licensed business across North America in his 10 years with the League. Notably, he led retail development and deployed industry leading licensed shops, digital marketing executions, and contributed toward NHL’s best-in-class reputation with retailers and licensees on both sides of the border. In addition, Dan held oversight of the League’s partnership for the NHL Powered by Reebok store in NYC since its inception in 2007. His existing relationships within the NHL and across the hockey industry, along with deep brand marketing and communications experience have been instrumental in bringing the adidas/NHL partnership to life. Additionally, Dan also brings early career experience from other industries, including CPG with Procter & Gamble, broadcast communications at NBC Sports and agency with Consumer Impact Marketing.
Mr. Near has received industry recognition; recently nominated as one of Canada’s “5 to Watch” by George Brown College in 2016, an award that recognizes Canadian leaders under the age of forty, and was a Sporting Goods Business 40 Under 40 winner in 2013.
Mr. Near graduated from The University of Western Ontario and Miami University (OH). He is married (Lori) and is a new resident of Bradford, Ontario with three children (Charlie – 6, Haley -5 and Taylor - 5 )
National Hockey League Players' Association
Donald Fehr is the Executive Director of the National Hockey League Players’ Association (NHLPA), a position he held since December 18, 2010. Since joining the NHLPA, Don has focused his efforts on building active participation by players in their union, and has travelled extensively to meet and consult with players around the league.
Prior to joining the NHLPA, Mr. Fehr spent 33 years with the Major League Baseball Players Association – the last 26 as Executive Director. Mr. Fehr brought the same goals to the NHLPA that he maintained with the MLBPA by keeping the players involved and informed and developing a strong consensus on all important issues. In 2012/13 he kept his constituents united in negotiating through the 113-day NHL Owners’ lockout. Over his time with the MLBPA, Fehr successfully maintained unity through one lockout and two strikes; litigated the collusion cases of the 1980s which led to the owners paying $280 million in damages to the players; won the bad-faith bargaining case that ended the 1994-95 strike and subsequently negotiated an agreement and negotiated new agreements with MLB in 2002 and 2006. These achievements resulted in an extended era of uninterrupted play and new levels of stability in baseball labour relations.
Don helped build the strength of baseball’s union by keeping the players involved and informed, and developed a strong consensus on all important issues. He has done the same at the NHLPA.
National Hockey League
Gary Bettman has served the National Hockey League as Commissioner since February 1, 1993 and has guided the world’s top professional hockey league through more than two decades of growth and advancement on and off the ice. Record revenues, record attendance and numerous fan-friendly and community-minded initiatives are just a few examples of the ways Commissioner Bettman has brought the NHL to a broader audience, through more media platforms, than any time in League history.
By negotiating a long-term Collective Bargaining Agreement with the National Hockey League Players’ Association and long-term, multi-billion-dollar national broadcast rights agreements in the United States (NBC Sports) and Canada (Rogers Communications) plus an innovative digital rights agreement with Major League Baseball Advanced Media (MLBAM), Commissioner Bettman has fostered unprecedented economic stability for the League; revenues have increased tenfold during Commissioner Bettman’s tenure and franchise values have increased exponentially.
On the ice, the NHL’s competitive balance may be unrivaled in professional sports: Combined with the strongest Collective Bargaining Agreement in sports and the implementation of rules designed to accentuate the speed, skill and creativity of the players, every Club has qualified for the playoffs at least once over the past 11 seasons and a different team has earned the most cherished and historic trophy in professional sports – the Stanley Cup – every season since 1998.
A calendar of innovative signature events – including iconic outdoor games (the Bridgestone NHL Winter Classic, the Coors Light NHL Stadium Series and the Heritage Classic) – has driven fan engagement and sponsor participation to unprecedented levels. These achievements were recognized with three Sports Business Awards accorded by the Sports Business Journal and Sports Business Daily in 2014, with Commissioner Bettman being named Sports Executive of the Year; the NHL being named Sports League of the Year, and the 2014 Bridgestone NHL Winter Classic – which attracted a crowd of over 105,000 to the University of Michigan’s “Big House” stadium on New Year’s Day – being named Sports Event of the Year.
Advancements in the game under Commissioner Bettman include the implementation of overtime and the ‘shootout,’ which eliminate tied games during the regular season. The League’s implementation of the two-referee system revolutionized hockey officiating around the world. Other innovations include the development and advancement of video review (since replicated by the National Football League, Major League Baseball and the National Basketball Association), emergency on-ice trauma care and elevation in the study of injuries. The NHL, in cooperation with the NHLPA, was the first pro sports league to mandate neuropsychological baseline testing to help determine return-to-play guidelines for players who have suffered concussions. The League and the NHLPA also developed a protocol that requires immediate screening, away from the ice, for any player suspected of having suffered a concussion.
In addition, Commissioner Bettman created the first Department of Player Safety in pro sports. The Department is entrusted with the continued consideration of suggesting proposed changes to rules and equipment that will make the game safer for the players. The NHL also was the first sports League to explain player supplementary discipline rulings in videos available to all through the League’s digital outlets – an advancement that has been hailed throughout the sports world.
Commissioner Bettman also has focused attention on the League’s international makeup and appeal. NHL players have stocked the rosters at each of the past five Olympic Winter Games, beginning in 1998 at Nagano, Japan, and the World Cup of Hockey tournament is scheduled to return to the NHL calendar in September, 2016. As a further testament to the League’s international appeal, NHL games are televised in more than 160 countries and covered on NHL.com in seven languages – Czech, Finnish, French, German, Russian, Slovak and Swedish – in addition to English.
In keeping with the Commissioner’s commitment to serving fans, the NHL Network provides viewers in the U.S. with original programming from the League’s signature events as well as “NHL Live,” a daily, two-hour NHL talk/interview show; “NHL Tonight” and “NHL On The Fly,” which provide game highlights and analysis every night of the season.
Charity, community service and diversity also have been at the forefront of Commissioner Bettman’s tenure. Hockey Fights Cancer has raised millions in support of cancer research and awareness. Mr. Bettman also prioritized grass-roots initiatives that bring hockey to youngsters. These programs include “Hockey is for Everyone,” a part of the NHL Foundation, the NHL’s charitable and community relations organization and a major component of the League’s youth hockey programming. In furtherance of “Hockey Is For Everyone,” the NHL joined the Thurgood Marshall College Fund to fund a full four-year college scholarship for outstanding scholar-athletes from its inner-city hockey programs for at-risk youth.
In addition, the NHL in 2013 signed an historic partnership agreement with the “You Can Play Project” which is dedicated to ensuring equality, respect and safety for all athletes, without regard to sexual orientation. In 2014, the League received the International Role Model Award from the Equality Forum, a non-profit organization, the mission of which is to advance national and international lesbian, gay, bisexual and transgender civil rights through education.
NHL Green, another of Commissioner Bettman’s initiatives, has been recognized widely for its support of environmental causes. NHL Green received the prestigious 2011 Sport for the Environment Award from the global Beyond Sport organization. The League also was celebrated for the establishment and success of the NHL Food Recovery Program, which recovers prepared but untouched food from all 30 NHL facilities, providing hundreds of thousands of meals to local shelters across North America while diverting hundreds of tons of food waste from landfill. NHL Green was named winner of the 2013 Communitas Award for Leadership in Ethical and Environmental Responsibility. NHL Green also released the 2014 NHL Environmental Sustainability Report, the first of its kind by a major professional sports League, which highlighted the numerous programs, benchmarks, and successes that have increased the League’s overall sustainability. In 2014, the Green Sports Alliance, a non-profit organization with a mission to help sports teams, venues and Leagues enhance their environmental performance, honored the NHL with its Environmental Leadership Award.
A native of Queens, NY, Mr. Bettman also served 12 years with the National Basketball Association. Prior to that, he worked in the Proskauer Rose Goetz & Mendelsohn law firm.
Commissioner Bettman graduated from Cornell University and the New York University School of Law. He and his wife, Shelli, have three children -- Lauren, Jordan, and Brittany – and three grandchildren.
Executive Director & Co-Founder
Hockey 4 Youth
Moezine (Moe) Hasham is the Executive Director and Co-Founder of Hockey 4 Youth (H4Y). H4Y (hockey4youth.org) provides new Canadian youth in high risk neighbourhoods with an opportunity to play hockey at no cost while also developing life skills through our T.E.C.H. program (Technology, Entrepreneurship, Community, Hockey). H4Y operates programs in Montreal and Toronto.
Prior to founding H4Y, Mr. Hasham spent over a decade holding various management positions in the corporate, public and non-profit sectors working on volunteer, community and employee engagement programs.
Most recently, he was with TO2015 (the Pan/Parapan American Games Organizing Committee) in Toronto where he managed teams who were responsible for volunteer engagement events and volunteer central planning. The Games attracted a record 23,000+ volunteers which is most ever during Canadian peacetime.
Mr. Hasham's passion for growing hockey at the grassroots level for at-risk children and youth is anchored in his own childhood story of playing minor hockey in Vancouver. He received donated equipment for his first season at the age of 6 and while he continued to play until he was 30, including for the University of Northern British Columbia, his true calling came in 2006 when he began volunteering as a hockey coach to at-risk children in the downtown eastside of Vancouver.
Mr. Hasham moved from Vancouver to Toronto in 2010 and has since helped grow the game in Regent Park, the Jane and Finch and in Thorncliffe/Flemingdon Park. He also taught hockey in a cross border, cross community summer program to Irish and English children in Belfast, Northern Ireland from 2007 - 2012.
Mr. Hasham believes that hockey can be transformational for new Canadian youth in high-risk neighbourhoods. To that end he secured partial funding for H4Y through the Ontario Provincial Government to expand programming to a second community in Toronto (Malvern) in October 2016.
Follow Hockey 4 Youth on Twitter and Instagram @hockey4youth.