Assistant Vice-President, Philanthropy & Sponsorships, Global Marketing
Sun Life Financial
Paul joined Sun Life Financial in 2010 as Director, Sponsorship & Marketing. In 2014, Paul was appointed to his current position as Assistant Vice-President, Philanthropy & Sponsorships. He has 20 years of sponsorship marketing experience and worked in the agency world developing sponsorship, activation and community relations strategies and programs for well-known Canadian companies and numerous arts & entertainment, sports and not-for-profit organizations. Paul holds an honors degree from the University of Guelph (Psychology major, Music minor) and an MBA from the University of Alberta.
During his tenure at Sun Life, Paul has had significant achievements leading our national sponsorship and philanthropy strategies and has enhanced Sun Life’s reputation and profile across the country. Here are a few highlights: Paul led the development of our signature Team Up Against Diabetes strategy, and as part of its activation introduced inventive new tactics such as physical and online diabetes screening clinics at Sun Life sponsored events, leveraged key sports properties such as the Canadian Football League (CFL) and Maple Leafs Sport and Entertainment (MLSE) as platforms to communicate Sun Life’s diabetes giving priority , and launched a diabetes prevention pilot program with our Group Benefits team.
On the arts front, Paul has significantly increased awareness of Sun Life’s award-winning Making the Arts More Accessible™ program. He was instrumental in Sun Life’s support of the Sarah McLachlan School of Music, part of a larger corporate vision to support music schools, and the creation of the Sun Life Financial Musical Instrument Lending Library program which provides Canadians with the opportunity to borrow an instrument from their local library. Paul has also helped increase our profile in Waterloo – home of Sun Life’s Canadian headquarters – through initatives such as the Sun Life Financial Uptown Waterloo Jazz Festival and Sun Life Financial Waterloo Busker Carnival.