Chief Executive Officer
Ali Asaria was formerly the CEO and founder of Well.ca, Canada's largest online health, baby and beauty store. Prior to founding Well.ca, Ali worked at Research In Motion (RIM) Blackberry devices; where he independently developed “BrickBreaker”, the most popular Blackberry game that is now on more than 100 million devices worldwide. In 2005, Ali was RIM's youngest patent recipient. Prior to RIM, Ali worked in Microsoft's Redmond office on the Office 2007 User Interface Team.
Most of his time is spent planning for growth, managing staff, and developing technologies. His goal is to make a company that is innovative, successful, honest, and compassionate.